Brazil already has eight companies in this select group — the last to enter was Loggi. They make a revolution not only in technology, but in the way they work.
At the end of the expedition on Wednesday, June 5, snacks and drinks were served on the ground floor of the Paulista Avenue building where the startup Loggi is based, a platform that connects 25,000 motorcyclists to deliveries in 36 Brazilian cities. While a DJ played pop music, professionals guaranteed their selfies inside a polka-dot pool amid dozens of colorful balloons. The date had been a milestone in the company: founded in 2013, Loggi announced that after an injection of investor resources led by Japanese SoftBank, it had become a unicorn — as it is called startup(a young independent technology company) that reaches a market value of at least 1 billion dollars. To celebrate, the image of the mythological creature was repeated everywhere, in inflatable dolls or horned tiaras worn by officials.