Two years ago, businessman João Alfredo Pimentel was looking for a startup to invest in. He himself creator back in 2004 of a company delivering information technology as a service — when it did not even have the name of cloud computing -, João believes in business models that add value to society and cause the disruption of some markets. And it was in a startup with those qualities that he thought of allocating his resources as an individual.
After spending almost 30 years in front of the service desk company he created, and selling it to a large Brazilian group to become a partner for a few more years, Francisco Ricardo Blagevitch decided to become an angel investor. He negotiated his part of the company he founded and began to focus on understanding the universe of the new economy. Do not look for a company from a specific area to employ its resources and experience — it wants a startup with potential to solve the problem of a lot of people.