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In The News
19 Jun 2014

Amazon's Fire phone's out but will it come to India?

 

Phones in India are available in droves, but it's not often one runs into a thing like the Amazon Fire Phone, which was launched yesterday in the US. The phone has a unique dynamic perspective display and also has a unique firefly service, which allows the user to use the camera to identify a real world object and the purchase it from Amazon's vast online store. These features are very appealing.

Amazon
Amazon's Fire Phone boasts an unique dynamic prespective technology.

Amazon bundles a service it calls 'May Day' which first premiered last year on its Kindle Fire DX tablets. This service basically opens a window which connects the user to an Amazon customer service personnel, who help resolve the users problem and even remotely take control of the device.

The company simply does not have the infrastructure or service structure in place to facilitate this feature in India. Probably, this was also the reason the company did not launch the DX tablets in Inda. Likewise, it's highly unlikely the company will launch the Fire Phone in India.

If Amazon launches the device in India, the phone should not cost a bomb. Jeff Bezos, Amazon's CEO has a philosophy of selling hardware at cost and make money of its services. He does the same with its tablets, some of which are also available in India.

Bezos famously once said, "We make money when people use our devices."

In terms of specs, the most cutting edge bit about the Fire phone is its dynamic perspective display. Other than that it has a middling 720p 4.7-inch screen, a Qualcomm Snapdragon 800 quad-core processor, 2GB of RAM, 32/64GB of internal memory, a 13-megapixel rear camera with optical image stabilisation, a 2.1-megapixel camera and a 2,400-mAh battery.

Like all its products the Fire Phone runs a forked version of Android that's called the Fire OS 3.5 with access restricted to the Google Play store and Google services.

It's essentially using components found in the flagship Android phones of 2013 like the Google Nexus 5, which itself costs Rs.28,999 for the 16GB version.

Keeping all these things in mind the phone should not cost more than Rs.25,000, if it were to be launched in the Indian market. However, even if it were to come, in all probability features like May Day will not work.

This is not abnormal, many features offered by US-based technology companies don't trickle down to the Indian market. Even on the iPhone Siri can't go beyond the Indian accent, and has not been customised for the Indian user.

Source: India Today In

http://indiatoday.intoday.in/story/amazons-fire-phone-unlikely-to-come-to-india/1/367631.html

 

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