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18 Feb 2014

Samsung flexes innovation muscle to become market leader

 

Vineet Taneja, Country Head, Samsung India, during the launch of Galaxy Tab3 and NotePRO Series at the Samsung Forum 2014 in Bali on Tuesday. Photo: R.V. Moorthy
The Hindu Vineet Taneja, Country Head, Samsung India, during the launch of Galaxy Tab3 and NotePRO Series at the Samsung Forum 2014 in Bali on Tuesday. Photo: R.V. Moorthy
 

Samsung sought to up the ante in its wider range of consumer products to compete with its rivals as the South Korean electronics giant launched feature-rich products across categories, including smart phones.

At the Bali Nusa Dua Convention Centre, Bali, Indonesia, B. D. Park, President and CEO, South West Asia, Samsung Electronics, said the company attempted to offer in the new line-up something that consumers never thought would be possible as it continued to ride on innovation and cutting edge technologies to reinvigorate consumer experience.

The company introduced new products across smart phones, television, refrigerators, washing machines, split air-conditioners, cameras besides printing solutions at South West Asia Forum 2014.

Among the key launches include two tablets — 12.2 inch screen Galaxy NotePro, which will be priced at Rs.64,900, and Galaxy Note 3 Neo at Rs.16,490.

While NotePro promises to offer better multi-tasking features, Neo3, packed with lots of content, will target youngsters. It expanded its big screen smart phones portfolio by unveiling 5.5 inch Galaxy Note 3 Neo.

It comes with multiple colour options, and will be priced at Rs.40,900. All the three products are to hit the Indian market before March-end.

To boost its presence in the ultra-high definition (UHD) market, the company rolled out UHD smart TVs, including three curved UHDs, which promise four times the resolution and pixels of full HD, apart from flat formats. The models will range from 48 inches to 110 inches.

“The larger the curve, the more you are immersed. Curved shape enhances viewing experience significantly,” said Rajeev Bhutan, director, sales, Samsung India.

The company expects UHDs to be the driver of growth in the coming.

Samsung also displayed food showcase refrigerator with two layers of doors and that is four times bigger than conventional home-bar refrigerator. It has three zones — cooking, family and kids. It is expected to hit the Indian market during the second quarter of this year.

The new washing machine, WA4000HH, incorporating latest technologies, will hit India in the second quarter A new split AC AR7000 with the all new triangle design and savings on energy will also hit the markets soon. Two new cameras, NX30 and Galaxy Camera 2, targeted at professional as well as personal segments, were also introduced.

Source: The Hindu

http://www.thehindu.com/business/Industry/samsung-flexes-innovation-muscle-to-become-market-leader/article5703033.ece

 

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